Beloved shows from ITV such as This Morning and Good Morning Britain will not be kept on the channel as coverage is set to be allocated for a special event.
ITV, one of the UK's leading broadcasting networks, is about to undergo a massive schedule shake-up that will impact some of its most popular daytime TV shows. In the coming weeks, there will be some huge changes in the station's schedule, as per The Independent.
ITV's favorite shows
The network has long been a prominent player in the broadcasting arena, delivering a wide array of content that has captured the hearts of millions. From groundbreaking news coverage to entertaining dramas and reality shows, ITV has been a staple of British television. Throughout its illustrious history, the network has produced a multitude of iconic programs, such as Coronation Street, Downton Abbey, and Love Island just to name a few.
Notably, morning shows like Good Morning Britain have become a daily ritual for many viewers, combining insightful news reporting with delightful light-hearted segments. And of course, we cannot forget This Morning and Loose Women, which have become beloved fixtures on daytime TV.
Huge shakeups and temporary axes
Unfortunately, fans of Good Morning Britain, Loose Women, and This Morning will be disappointed as these beloved programs are set to be temporarily removed from the ITV schedule.
According to The Mirror, the reason behind this drastic change is the eagerly awaited Women's World Cup, which will kick off on Thursday (20 July). With the tournament being hosted in Australia and New Zealand, the time difference poses a challenge for UK viewers, leading to the alteration of broadcasting schedules.
On Thursday, July 20th, Good Morning Britain and Lorraine will go ahead as usual. However, instead of This Morning, the first matches of the World Cup will take place from 10.15 am until 1.30 pm, featuring hosts New Zealand against Norway, and Australia playing against the Republic of Ireland.
Good Morning Britain cancelled in shock ITV schedule shake-uphttps://t.co/IMhRjoCZJA
— The Sun (@TheSun) July 17, 2023
The following day on Friday, July 21st, Good Morning Britain will be replaced, with matches airing from 6 am until 8.05 am, featuring the Philippines playing against Switzerland. Lorraine will still air as normal at 9 am, followed by This Morning at 10 am, reports The Mirror.
If you're curious about when you can catch your favorite morning shows, rest assured that ITV will return to its regular schedule on Friday (21 July). This Morning and Loose Women will be back on our screens after the brief interruption.
This isn't the first time the World Cup has made waves in the ITV schedule. In the past, major sporting events like the World Cup have necessitated program changes to ensure comprehensive coverage for viewers.
What to expect from the Women's World Cup?
As the Women's World Cup kicks off, all eyes are on England's Lionesses, who are eager to add the World Cup to their trophy selection after their triumph at the European Championship. Their success has significantly elevated the profile of women's football in the UK, garnering immense support and interest from fans.
As per The Daily Star, the Lionesses will begin their World Cup campaign against Haiti on Saturday, with fixtures against China and Denmark to follow. The knockout stages will begin on August 5, with the final set to take place on August 20 at Stadium Australia in Sydney.
Read more:
⋙ This is how This Morning fans reacted to Holly Willoughby's return to the show
⋙ This Morning faces axe from TV screens after 'toxic' scandal with Phillip Schofield
⋙ Martin Tyler and Alan Smith: Why are the commentators axed on FIFA 21?
⋙ GB News presenter Colin Brazier axed in channel's major shake-up
